^Image “China” courtesy of Gualberto107 at FreeDigitalPhotos.net
The world’s second largest consumer market – China – continues to be an exciting source of potential opportunities for the cruise industry, in spite of the country’s recent economic woes. Kemplon Engineering has been following news of how the big names are making big plays here (see related articles, “Cruise Shipping Miami 2015: Highlights”; and “MSC Cruises’ Debut in China”), and in this latest development, Carnival Corp. & PLC steps up its presence in the country via the introduction of two more lines, and a joint venture to launch a Chinese cruise brand:
The Chinese market is appealing to the cruise industry for its prosperous and growing middle-class, a government willing to invest in related infrastructure, , and a growing demand for leisure travel. Particularly for cruising, industry watchers have noted that from the years 2012 to 2014, mainland Chinese passengers reportedly grew by 79% a year.