^Image “China” courtesy of Gualberto107 at FreeDigitalPhotos.net
The world’s second largest consumer market – China – continues to be an exciting source of potential opportunities for the cruise industry, in spite of the country’s recent economic woes. Kemplon Engineering has been following news of how the big names are making big plays here (see related articles, “Cruise Shipping Miami 2015: Highlights”; and “MSC Cruises’ Debut in China”), and in this latest development, Carnival Corp. & PLC steps up its presence in the country via the introduction of two more lines, and a joint venture to launch a Chinese cruise brand:
The Chinese market is appealing to the cruise industry for its prosperous and growing middle-class, a government willing to invest in related infrastructure, , and a growing demand for leisure travel. Particularly for cruising, industry watchers have noted that from the years 2012 to 2014, mainland Chinese passengers reportedly grew by 79% a year.
The industry’s big players are making bold moves to cater to this demand. Carnival Corp. & PLC, in particular, will be doubling its brand offerings in China, when its Carnival Cruise Line and AIDA Cruises join Costa Cruises and Princess Cruises in the Chinese market by 2017. Of Carnival’s ten brands, then, these four will each have at least one cruise ship homeported in the country. The four-brand expansion was announced by Carnival CEO Arnold Donald, during the 10th Annual China Cruise Shipping and International Cruise Expo held in Shanghai.
The expansion news follows a recent announcement sharing the name of the Majestic Princess, the Shanghai-based, Princess Cruises vessel built with the Chinese market in mind, set to debut in the summer of 2017.
Not stopping there, Carnival Corp & PLC is also embarking on a joint venture with the China State Shipbuilding Corp. and China Investment Corp. The goal? To launch a Chinese cruise brand based in China, with the acquisition of new and existing ships. More information on the joint venture will be released in the months ahead.
What an exciting time for cruising! Indeed, one of the most dynamic sectors of the maritime industry is cruising, and our blog is full of other content on this, and other maritime industry-related topics you might enjoy reading.
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“Carnival and AIDA Expand into China.” The Maritime Executive, 13 Oct 2015. Web. 25 Oct 2015. http://www.maritime-executive.com/article/carnival-and-aida-expand-into-china
“Carnival to bring two more cruise brands to China.” MarineLog, 13 Oct 2015. Web. 25 Oct 2015. http://www.marinelog.com/index.php?option=com_k2&view=item&id=9883:carnival-corporation-to-bring-two-more-cruise-brands-to-china&Itemid=231
Lane, Lea. “Cruise Watch: Carnival Corp Expands Brands in China; Seabourn Wins Food Award.” Forbes, 15 Oct 2015. Web. 25 Oct 2015. http://www.forbes.com/sites/lealane/2015/10/15/cruise-watch-carnival-corp-expands-brands-in-china-seabourn-wins-food-award/
Palmeri, Christopher. “Carnival to Introduce Chinese Cruise Brand With Local Partners.” Bloomberg.com, 22 Oct 2015. Web. 25 Oct 2015. http://www.bloomberg.com/news/articles/2015-10-21/carnival-to-introduce-chinese-cruise-brand-with-local-partners
Sampson, Hannah. “China seen as next boom for cruise industry.” Miami Herald, 09 Aug 2015. Web. 25 Oct 2015. http://www.miamiherald.com/news/business/biz-monday/article30453450.html