Would you go on ‘vacations’ to help the needy? Carnival Corp. offers something so fresh in the travel market they do not even call it a typical “cruise:” fathom, a line offering “voluntourism” or social impact travel.
Cruises can be instrumental in educating travelers on the beauty and importance of the marine environment, as well as in exposing people to other cultures all over the world. They are also important in creating tourism revenues and job opportunities for the local communities that are visited. But Carnival Corp. is offering something even more direct in its approach to promoting good will and doing charitable works – “social impact” travel.
Carnival Corp. includes Carnival, Holland America and Princess. To be included in this impressive lineup of cruise brands by April 2016 is “fathom,” which will be focusing on passengers creating a positive impact on the lives of people in the line’s chosen destinations. “fathom” will launch on the Adonia, which can accommodate 710 passengers.
The Adonia will be based in Miami and will go on sailings to the Dominican Republic. On board, passengers can expect a country orientation, language lessons, intensive training and workshops. On the ground, passengers can engage in volunteerism through activities like building water systems and teaching English in local communities. Carnival will be partnering with existing organizations with established programs in the country.
The concept is not altogether new; mixing travel and volunteerism (“voluntourism” as some call it) has been done by non-profit groups, churches and schools for a while now. Other cruise lines also offer parts of their itineraries for volunteer community work. But the driving force behind Carnival Corp.’s vision of a cruise brand dedicated to volunteer tourism, is their ability to create large scale impact– imagine what 700 eager workers arriving weekly can do for a community, if not an entire region! Plus, a part of revenues will be given directly to the organizations and missions on the ground.
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Lane, Lea. “Forget Cruising: Now Think ‘Fathom,’ And Social-Impact Travel, On A Mainstream Ship.” Forbes.com, 06 Jun 2015. Web. 14 Jun 2015. http://www.forbes.com/sites/lealane/2015/06/06/forget-cruising-now-think-fathom-and-social-impact-travel-on-a-carnival-ship/
McDaniel, Colleen. “With New Cruise Line fathom, Carnival Corp. Brings Voluntourism to the Seas.” Cruise Critic, 04 Jun 2015. Web. 14 Jun 2015. http://www.cruisecritic.com/news/news.cfm?ID=6393
Reiser, Emon. “Carnival Corp. launches cruise brand Fathom for humanitarian travelers.” South Florida Business Journal, 04 Jun 2015. Web. 14 Jun 2015. http://www.bizjournals.com/southflorida/news/2015/06/04/carnival-corp-launches-cruise-brannd-fathom-for.html
Sampson, Hannah. “Carnival launches fathom, a new “social impact travel” brand.” Miami Herald, 04 Jun 2015. Web. 14 Jun 2015. http://www.miamiherald.com/news/business/article23081625.html
Sloan, Gene. “New cruise line to offer ‘social impact’ vacations.” USA Today, 04 Jun 2015. Web. 14 Jun 2015. http://www.usatoday.com/story/cruiselog/2015/06/04/new-carnival-brand-fathom/28425453/